About

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My name is Hagit Krakovsky.
I founded OAOA Studio in 2013.
OAOA is short for Over And Over Again. It refers to the never ending reach for perfection of a skill. And the act of perfecting the ability to express myself and my ideas.
Born and raised Israeli fashion designer currently based in Tel Aviv. Graduated Shenkar College of Design at 2009, specializing in knitwear.
I am very inspired by art and film, contemporary and old. Nature is also a very big source of inspiration for me.
My design philosophy is that when you feel good you look good.. Secondly i believe that clothes should not be overpowering the women wearing it. I put a lot of emphasis on the choice of fabrics and the level of finishing.